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Building Jobs, Rebuilding Lives: Placing Ex-offenders with Employers in the Residential and Light Commercial Construction Industry

The home building and light commercial construction industry is one of the most promising segments of the job market for ex-offenders. This publication explains how the marketing method can provide a systematic and effective technique for placing ex-offenders into the home building industry. Sections cover: the marketing approach; marketing ex-offenders -- developing a marketing plan, identifying the needs of the target market, basics of employability, specific trades, evaluating the skills and abilities of the ex-offender, market penetration strategy, post-placement follow-up, and evaluating the marketing plan; tools for planning and implementation; support for placement programs; public relations; summary; and additional resources. Accession Number: 015805

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