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PMR: Public & Media Relations: Take Control of Your Message
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PMR: Public & Media Relations: Take Control of Your Message
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Source(s)
National Institute of Corrections Academy (Aurora, CO)
Details
Published 2008.
7 computer disks; DVD-ROM (409 min.) + 1 computer disk; CD-ROM
Related Topics
Media press issues
(Administration)
Training in corrections
(Personnel)
Strategies and techniques for effectively interacting with the press are covered during this six-hour training session. Participants will be able to: control an interview; conduct a successful news conference; write a news release that gets attention; present one's case to the public; execute crisis communication plans during an emergency; identify and use interviewing skills; utilize strategies for communicating effectively; and identify strategies for working with current and emerging media. Other topics covered include: ambush interview; telephone interview; one-on-one interview; social media, citizen journalism and you; talk show; and town hall. Also included are vignettes for ambushes and fix-its.
Accession Number: 022948
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